Great copywriting I have known

I use Echofon on my work Mac since its OS doesn’t have the App store on it. Echofon is an advert-supported piece of software and usually I am not that interested. 140Proof sell the ads and in the spirit of Twitter keep the copy down to below 140 characters.
The daily copywriting
This copy from News Corporation’s The Daily caught my eye as it shows real insight of the tastes and social norms of their audience.