Everywhere is the latest (and I think third book on digital marketing) by Larry Weber. It is aimed at senior executives in large organisations who may not be that digital savvy. So I am about as far from the target market as you can get.
Weber is a senior agency executive who founded a successful PR agency in the 1980s and an integrated marketing agency in the 2000s. This book is obviously designed as a leave-behind to impress clients.
So what does it give the digital marketer? It’s an easy-to-read book that you can get through on a long train ride or short haul plane journey. Weber has collated some great social business examples that you can use to pepper presentations to clients with.
It won’t change the world, it isn’t anything radically different, but it is extremely accessible.