Biggest consumer brands in China | 中国最大的消费品牌
The Digital Marketing Inner Circle blog had a really interesting set of infographics on the Chinese internet posted here. One image that stuck with me was this one about the most valuable Chinese brands. Out of these only three were western brands:
- French supermarket group Carrefour
- Coca-Cola
- Nokia
This probably says a lot about the inability of western brands to succeed in the Chinese market by understanding and addressing the needs of the Chinese consumer.
Hat tip to Digital Jungle.