Despite working as a digital strategist and creative thinker (whatever the hell that means) agencyside, I have a very pragmatic relationship with technology. I have had Macs since 1989, primarily because they were the closest thing I found to a computer that just worked.
I had analogue mobile phones from my time DJing and having friends who worked in cell phone service centres. My first phone that I had to buy was digital, the mobile phone was a Motorola; mainly because One2One (now T-Mobile | Everything Everywhere) sold a package where you paid just over 100 pounds and had a phone for 12 months, with a small amount of inbuilt local call time. At the time I used it as a more reliable version of my pager.
I went from Motorola to Ericsson, mostly because Ericsson handsets were really well made and then moved to Nokia when Ericsson merged its handset business with Sony. I moved from Nokia to Apple and Samsung for two reasons:
- Apple had an address book that worked. My address book didn’t brick the phone. I haven’t had that bad problems with data corruption and it syncs with my computer. It has all the productivity applications I enjoyed on my Nokia phones like MetrO and QuickOffice. It also has major flows. For instance, the browser isn’t great, but I put up with it because I can sync my bookmarks for it across from the Safari browser on my Mac
- My Samsung phone could take two SIMs which is a boon for traveling. This is something that most phone manufacturers don’t provide outside the developing world
My iPhone was also expensive, like the price of a cheap laptop kind of expensive, which means that I look at it in a different way to previous smartphones. Instead of getting rid of my phone every 18 months, I am thinking closer to three years, just like my laptop. An additional factor is that whilst the first iPhones were a radical leap forward, the iPhone 4 and 4S don’t have sufficient must-have value for me to move on until my current phone dies or the next iteration of the iPhone comes out.
Now I wouldn’t say that I am an everyman for the iPhone using population; but this has to have some effect on sales. For every iPad that Apple sells there maybe at least a few iPhone upgrades put on hold as an opportunity cost.