Coca-Cola’s Happiness video: OFW Project

OFW stands for Overseas Filipino Workers.  Estimates on Wikipedia sourced from government agencies estimate that OFWs account for 8.6 – 11 million Filipino citizens or about 11 per cent of the population – working outside the country sending home money to look after their families. Coca-Cola sent some of them that otherwise wouldn’t have had a chance to get back for Christmas to the Philippines.

The happiness stance that Coca-Cola has taken is an interesting differentiator from rival beverage company PepsiCo who have tried to become a social enterprise and seems to be driving sales as well as putting smiles on consumer faces. Coca-Cola put a film on YouTube of their OFW project, this may not be available to all readers.