- Experience and self-reward are now as important as status seeking as a purchase motivation
- Luxury collecting is an increasing trend
- Digital marketing is a key battleground for consumer brands
- Taste-maker blogs are the new fashion magazines
- Branded real-world retail provides reassurance and a crucial part of the purchase experience for big ticket items like watches
- Market is becoming crowded with luxury brands – super-saturation?
- Country brand seems to be as important as product brand – Italy does good leather work and men’s tailoring, France for women’s fashion and cosmetics
- Brand Europe continues benefits from a strong association to luxury at the expense of other countries