Jargon Watch: Showrooming

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The Wall Street Journal defined showrooming:

that is, when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price

We’ve all done, particularly with a new clothes brand that I am not familiar with to get my sizing or scanned the barcode of a book with the Amazon mobile application. US department store Target are trying to get around this by getting vendors to provide them with products that are especially for Target customers.

More information

Target Sends Letter Vendors Asking for Help to Combat ‘Showrooming’ Comparison Shopping – WSJ.com