The Facebook shops post

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Over the past few days articles have appeared talking about Facebook shop closures triggered by a piece in Bloomberg. There is a really good post on the whys and wherefores on Mashable. I found that there were some interesting underlying assumptions in the coverage:

  • Experiments are not businesses. Many brands like P&G went on to Facebook as an experiment. They hoped that it would achieve increased engagement with consumers and increase sales via a new channel. It didn’t work out, most experiments don’t. This is how progress is made however
  • It’s not a complete wipe out. Yes shops are expensive to develop compared to the return on investment; but the knowledge of what worked and what didn’t is invaluable for a business IF it has been captured properly

Finally this shouldn’t put decision makers off risk taking, the online eco-system is going to evolve but the clock isn’t going to back and there will be failures along the way; which is fine so long as we keep making new mistakes, learn and move forward.

More information
Why are brands shutting down Facebook Stores?
Gamestop to J.C. Penney Shut Facebook Stores: Retail – Bloomberg

Archived from blog posts I wrote for PR Week