China youth mediascapes by China Youthology and GroupM | 中国青年媒体景观

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China youth mediascapes is an Interesting presentation by Lisa Li of China Youthology for WPP’s media buying agency Group M.

The presentation is a snapshot of the media habits of young people in China during 2012.

Some key outtakes

  • Chinese youths are spending 17 hours on media day (including multi-tasking
  • They are consuming media from 8+ channels
  • 93% of youth have used some form of online media in a given week
  • E-commerce counts for over half of their retail spend 
  • 12+ hours a week spent on social network services
  • Mobile access drove increased use of social
View more presentations from Lisa Li. More information on consumer behaviour related topics here