Angry Birds Space marketing

Rovio Entertainment had teamed up with Walmart to promote Angry Birds Space. What was interesting about this was the multi-channel nature of the promotion with Walmart not being able to actually sell the game.
Angry_Birds_Space
Instead Walmart is releasing one game cheat via their Facebook page and another three will be on an Angry Bird-branded products on Walmart shelves.

More information
Walmart Takes Angry Birds Space to New Heights with the First Retail and Gaming Integration – Walmart press room