Angry Birds Space marketing

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Rovio Entertainment had teamed up with Walmart to promote Angry Birds Space. What was interesting about this was the multi-channel nature of the promotion with Walmart not being able to actually sell the game.
Instead Walmart is releasing one game cheat via their Facebook page and another three will be on an Angry Bird-branded products on Walmart shelves.

More information
Walmart Takes Angry Birds Space to New Heights with the First Retail and Gaming Integration – Walmart press room