Predicting the present with Google Trends

An interesting talk at PARC given by economist Hal Varian on the power of data that Google gets via search terms. If you’re a PR person and you are not already looking at Google Insights for Search as part of your research for prospects and developing programme plans then you are missing a trick.

Innovation: Combinatorics [PARC Forum]

The presentation is hosted on the Slideshare service which may not be visible to all readers.