Looking at the Korean Oreo advert that seems to have caused a stir in the US, it seemed obvious to me that the advert was a case of throwing creative against the wall. It may have been used as a calling card, a way to spur debate or a mock-up for an award as Kraft seem to suggest.
It is also interesting that Kraft has thrown Cheil under the bus really fast on this. For what it’s worth I think that this could be a great creative if it had the right context – say targeting young men as a snack rather their more traditional demographic of family decision-makers – housewives.
Double Slip: Controversial Korean Oreo Ad Leaked – ABC News