That Oreo ad

Looking at the Korean Oreo advert that seems to have caused a stir in the US, it seemed obvious to me that the advert was a case of throwing creative against the wall. It may have been used as a calling card, a way to spur debate or a mock-up for an award as Kraft seem to suggest.
Controversal Oreo advert
It is also interesting that Kraft has thrown Cheil under the bus really fast on this. For what it’s worth I think that this could be a great creative if it had the right context – say targeting young men as a snack rather their more traditional demographic of  family decision-makers – housewives.

More information
Double Slip: Controversial Korean Oreo Ad Leaked – ABC News