Antiviral marketing

The best definition I heard of viral marketing was a joke comment by Nicolas Roope who described viral as something ‘a little bit shit‘. Clients tend to think of viral as free as in beer. I only wish that every marketer and PR person sat down and went through this presentation:

Viral is a Dirty Word

The presentation is hosted on Slideshare, so may not be available to all readers.

Comments are closed.