International Digital Forum talks

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I spent the morning at the International Digital Forum at the IAB and here some of my notes from the talk.
Fujistu on their social media programme
Pernille Rudlin talked about how Fujitsu used social media around the world. The most interesting takeaways for me was that a B2B brand was making better use of Facebook than it was getting out of LinkedIn and employee engagement was a major part of the return on investment.
Oban SEO on international social media
Dan Bloomfield of Oban Multilingual gave a brief overview of the Brazilian, Indian and Chinese online eco-systems.