Whilst most technology eyes are on Facebook at the moment, a more important development for the PR industry as a whole is the major update to Google Search. This affects the long term visiblity of client brands and associated content, over the next few weeks we’ll see people worry about the impact on social media techniques. Ultimately this leaves PR in good shape; the main tenets of search won’t change relevant, quality content and depending on the subject area how quickly it is refreshed – you would want updates on many areas like a football club or on social media techniques, you wouldn’t want them on a subject like CPR or Newtonian physics.
Funnily enough, these are things that PR (done well) is good at creating. Keep calm and carry on.
Archived from the blog that I used to write for PR Week.