Month: May 2012

  • Revox B77 series

    When I started off having an interest in DJing I went around to a a friend’s house whose older brother was into audio engineering. As well as having one of the first set of Technics 1200s I had ever seen he had a Revox B77 tape recorder. He used to record tracks on to the tape reels and then splice the tape to make tracks longer by extending breaks, or extend the breakdown or vocal hook of a track into staccato repetitions; which sounded like Max Headroom-esque stutters of vocal hook or ‘machine gun’ drum breaks.

    Splicing tape took patience, practice and a modicum of skill to achieve. At the time however it was the Revox B77 tape machine itself that I fell in love with. These machines were made in Switzerland and felt like they were hewn from aluminum. Even the buttons were solid, giving positive feedback through a satisfying clunk when pushed and the VU meters glowed with a warm light and needles danced as the sound levels went up and down.  As interfaces went, the analogue controls of the tape machine have yet to be beaten by anything that Apple has come up with. All of this belied the complex engineering that happened inside.
    Revox B77 MK II
    All of this engineering expertise turned out machines that were about the best recorded sound that money could buy. Many artists today record digitally, transfer on to an analogue tape machine like the B77 and then master back to digital for CD manufacture and iTunes reproduction because of the way analogue treats sound.

    Revox was a consumer facing brand of Swiss professional audio manufacturer Studer (now part of Harman International) and much of that professional engineering went into the Revox products. The Revox tape machines were professional ‘wolves’ in consumer electronics ‘sheep’s’ branding.

    The B77 series of machines came out in 1979 and sported full logic controls (which made things smoother) and direct drive motors (which meant that everything got up to speed faster), but otherwise improved on the A77 of the late 1960s. The machine used 10 1/2 tape spools to make its recordings on with a tape throughput of 15 inches per second on most models which was the professional master recording standard and one could vary the speed up to over 20 inches per second if you wanted to – this operated a bit like pitch control on a Technics SL-1200 turntable.

    The B77 series came in a number of guises:

    • The LS ran at low speeds for radio stations and call centres that needed to log everything that happened
    • The basic model which ran only at consumer speeds
    • The HS which ran at professional tape recording speeds
    • The PR99 (Mk I, II and III) which were designed to be more edit friendly and had less knob controls which could get in the way of the manual tape splicing process

    All of this engineering came at a cost and the Revox B77 weighed a proverbial ton (actually closer to 20Kg for the machine itself plus whatever you carted it around in, like a studio rack or a flight case)

    Quarter inch tape recording isn’t dead, the tape is still made around the world by Quantegy, RMGI, ATR Magnetics and Jai Electronic Industries. Otari Inc still makes an analogue studio master machine and Denon still sells a similar machine for broadcast purposes in Asia.

    In addition, high end studios still use multi-track digital reel-to-reel machines when you want to record to 48 tracks as the time code technology and audio encoding technology used in them is superior to more modern computer-based solutions. More related content can be found here.

  • Nokia N9

    Hong Kong-based independent mobile industry analyst Tomi Ahonen is one of the most prominent critics of Nokia. One of the points that Ahonen makes is that the Nokia N9 (based on the MeeGo operating system; parts of which has now been incorporated into Samsung’s mobile operating system Tizen) is more attractive than the equivalent Nokia Lumia phones.

    Nokia has been suspiciously ambiguous about Nokia N9 sales numbers. Mr Ahonen has made some guesses that put the N9 selling in broadly the same numbers as the Lumia range; despite not being sold in many developed world markets and not being backed by a $150 million advertising campaign. These are just estimates so I was curious to to see what the relative interest was for Lumia devices versus N9 when they are sold side-by-side.

    I decided to look at Expansys.com. Expansys is the place to go for early adopters to get the kind of handsets that UK carriers, Phones4U and Carphone Warehouse don’t want to sell. In common with many sophisticated e-commerce websites Expansys has a search function that has an auto-suggestion function based on popularity to help get consumers to the item they want as fast as possible.
    Untitled
    In this unscientific study the Nokia N9 is more popular than all the Lumia models – when the products are sold side-by-side, which is probably why Nokia has taken care to minimise the amount of market competition between the Lumia and the Nokia N9. This still doesn’t give me any idea on differentiation between the N9 and the Lumia models.

    I decided to have a look at the different Lumia models and the N9 on Google Insights for Search. What this shows is an overall decline in interest on all the premium Nokia brand phones I looked at over time. Whilst the Lumia 800 has been the most popular on the chart, the gap between it and the Nokia N9 doesn’t merit the fact that Nokia blew an estimated $150 million promoting the Lumia 800 – their biggest ever budget and didn’t for the N9.

    One could argue that Nokia has been handicapped in its carrier relations because of Microsoft’s Skype acquisition, and reviewers have given the handsets themselves mixed reviews. But what I found most disturbing is that it seems that the evidence suggests consumers have failed to be sufficiently excited the Lumia phones; that an unpromoted, unsupported handset running an operating system that Nokia has killed off is giving the Lumia range a run for its money – despite the Lumia range having Nokia’s largest ever marketing campaign behind it.

    Nokia still has a stretch of runway to make its transformation complete, but it doesn’t fill one with confidence, perhaps RIM will be the third mobile eco-system? More Nokia related content can be found here.

    More information
    Who Wants Numbers? Lumia on T-Mobile? Lumia 800 vs Lumia 710? How Many Nokia N9? – Communities Dominate Brands