Geoffrey Moore on the required structures of innovation in businesses

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Geoffrey Moore, author of Crossing The Chasm – a bible for business-to-business technology marketers and Escape Velocity talked about innovation within businesses.


  • Moore favoured a ‘bet the farm’ rather than a portfolio approach to innovation
  • The rules of innovation were going to change for American companies; theirs is no longer the dominant market, so they have less options for maneuver
  • Moore was very down on shareholder value as a measure as it killed innovation

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