I am not a fan of Seth Godin (but I respect some of the work that he did at Yoyodyne, prior to the Yahoo! acquisition you have gamification almost two decades before it became trendy).
This interview touches on interesting aspects of media:
- His love of books, as artifacts connected to ideas rather than containers of ideas. His comments about the difficulty finding ideas on his hard drive as the opposite side of the coin was interesting
- The idea of social media updates like tweets and Facebook posts being impermanent in comparison to books and blogs
The video is on YouTube, so may not be available to all readers.