Five for Friday | 五日(星期五)

Reading Time: 2 minutes

A bit later than usual this week, here are the five things that made my day this week.

Research in Motion has been between a rock and a hard place with no new devices and a slow progression time to launch the QNX-based BB10 smartphone operating system. It was interesting to see them still trying with their marketing, like this fashion campaign in Singapore:

Petrolicious have made a fantastic film of the Targa California, a homage to to the Targa Florio in Italy. Some of the roads in central California do look a bit like northern Italy rather than the mountains of Sicily of the original race.

Storage experts The Hill Company sell reasonably-priced plastic crates and even cheaper pre-used crates on eBay. Lovely people, they even deliver to your door. Worthwhile checking out for secure storage or moving.

Women’s sanitary towel brand Bodyform, did a response to a sarcastic Facebook post which sent up their own marketing campaigns. It had a great deal of material to work with as the adverts have been lampooned by comedians since the 1980s.

Finally, my colleague Josie in our healthcare team at Ruder Finn launched some research that we had done about mobile health, some of which was highlighted in an infographic. Full details of the report can be obtained at an event happening on November 27, 2012 drop an email to get an invite.
Ruder Finn mHealth research infographic
The videos are hosted on Vimeo and Youtube, so may not available to all readers.