Task one: I need your help*

There are a number of exciting things happening in digital at Ruder Finn in London, which I will talk about in more detail in the future.
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However to make all these exciting things come to fruition we first need to find excellent* people. Specifically a junior, numerate analytical person in the first instance, and a project manager with social skills.

Drop me an email, letting me know if either of the following job descriptions sound of interest to you or if you have any questions. Unfortunately, we’re not allowed to use agencies.

A bit about Ruder Finn Group

Ruder Finn is a leading independent communications agency with more than 65 years experience with offices across North America, Europe and Asia. The company employs over 400 people focused on consumer, health, corporate, technology and lifestyle communications.

Digital activity is supported through the in-house digital agency RFI Studios and a team of affiliated developers in the UK

The London office has had a small digital strategy team for the past few years and is now expanding to support new blue chip brands and growing opportunities for design and build locally.

We are part of a global team that creates a wide range of programme elements for clients including:

  • Digital strategy
  • Campaign data and insights
  • Digital experiential activity
  • Social media engagement and management
  • Social platform applications
  • Web sites for mobile and desktop devices
  • Video content
  • Mobile applications
  • Online and social advertising
  • Monitoring
  • Measurement and analysis

Job specification: junior digital analyst

Full time | London-based

About the role
Ruder Finn looks to discover insights about audiences and use this process to drive the creative thinking behind our online and offline activity on behalf of clients. With this in mind, the role of junior digital executive is a key part in this process.

You will use your expertise across a range of free and paid tools to provide consumer / end user insight to help drive idea creation and programme planning by account teams servicing clients in the consumer, healthcare, media and technology sectors.

Whilst these programmes are being implemented your skills will help in evaluating programme success and provide counsel where there needs to be further optimisation of tactics to deliver results.

As an accomplished social media executive, you will understand the mechanics of each platform and how to conduct basic community management tasks and social media campaign monitoring. You will also understand the basics of design and development and how visual assets are important in driving a message and story to social audiences.

The role will be based in central London and will involve some domestic and international travel. Ruder Finn will not pay relocation expenses for this role.

Essential traits, skills and experience

  • Allowed to work in the UK: as an EU citizen or already in possession of the appropriate work visa
  • Good sense of humour
  • Ability to work under pressure without morphing into Mariah Carey
  • Experience and ability to work in an agency environment
  • Experience working on international teams and handling clients from different cultures
  • Ability to hold your own with strong personalities
  • Numerate (a non-communications industry-related degree is fine)
  • Analytical
  • Curious
  • Ability to communicate effectively in writing
  • Ability to communicate data and concepts effectively to senior non-numerate people
  • Familiarity with social media and online platforms
  • Familiarity with free online tools
  • Understanding of design and development basics
  • Expertise in using Google Analytics, Facebook Insights etc.
  • Experience with Sysomos MAP or similar (Crimson Hexagon, Radian 6)
  • Expertise with Microsoft Office for the Mac and OSX

Preferable traits, skills and experience

  • Own established social media presence
  • Experience with SPSS
  • Facebook Advertising Platform
  • Experience with Hitwise or similar (ComScore, NNR)
  • Marketing research experience
  • Questionnaire design
  • Use of online survey platforms
  • Focus group facilitation
  • Business development skills

The more senior role: digital communications manager

Job Description

Ruder Finn looks to solve communications problems for clients by choosing the right platform and the right content to effectively address a consumer or expert audience.

With this in mind, project management skills have a key role to play ensuring complex programme elements are delivered on time, within budget and to an acceptable standard.

As a proven social media strategist and community manager, you will use your skills, from the initial new business pitch to the client right the way through to programme implementation. You will work closely with our head of strategy and innovation, technology partners and account teams servicing clients in the consumer, healthcare, media and technology sectors. Outside of comms, you will have a strong understanding of how to develop, cost and manage a project spanning comms, design and development.

The role will be based in central London or Cornwall and is open to candidates who have a preference for either location. Relocation expenses will not be paid for this role. Some domestic and international travel may be involved on occasion.

YOU MUST be allowed to work in the UK: as an EU citizen or already in possession of the appropriate work visa

You will be working as part of a mixed physical and virtual team and you will have a minimum of 1 direct report.

Essential skills and experience

  • Good sense of humour
  • Pragmatic
  • An understanding of how public relations works
  • Knowledge about using free and paid for data and insights tools (Radian 6, Brandwatch, Sysomos, Google Analytics, Google Ad Planner etc)
  • Ability to work under pressure without turning into Mariah Carey
  • Experience and ability to work in an agency environment
  • Ability to hold your own with strong personalities
  • Experience working on international teams and dealing with clients from different cultural backgrounds
  • Curiosity and the ability to fully interrogate a brief / think differently
  • A clear understanding of the importance of context in a social media campaign
  • Ability to devise and manage campaigns that run across multiple platforms
  • Strong project management skills
  • Proven understanding of measurement and evaluation techniques
  • Ability to provide counsel to account teams
  • Expertise with OmniPlan, Microsoft Office for the Mac and OSX
  • Experience in online and offline media planning
  • Experience in managing campaigns on Forums, Facebook, Twitter, YouTube and similar
  • Experience of using multimedia in campaigns
  • Understanding of design concepts and terminology
  • High level blogger relations skills and demonstrable contacts within the blogger community (particularly for parents and tech bloggers)
  • A strong personal social media profile
  • Well connected in the London digital industry
  • A demonstrable portfolio of campaigns you’ve managed online across different platforms
  • An understanding of SEO and PPC
  • Strong and confident presenter

Desired Skills

  • Experience in producing videos or cinematic content
  • Experience in online and offline media planning
  • PRINCE2 certified
  • Experience setting up systems to support projects run according to the PRINCE2 methodology
  • Experience of social campaigns in regulated industries a real bonus (Finance, Pharmaceuticals etc.)

Picture courtesy of Iain Tait’s Crackunit2 blog.