An Audi ad that probably needed a different execution

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I was trawling through my flickr stream looking for a photo to accompany my post for the new year when I came across this picture of an advert that was run over a number of days in UK newspapers for Audi’s RS4 hot estate car last November. I didn’t get to write the post then because I was too darned busy.
I originally took the picture as I intended to blog about the artwork. I wasn’t the only person in the office to be stuck at how it looked rather similar to blotter art made (in)famous as a delivery mechanism for LSD. I get what the advert was trying to convey, but the execution left something to be desired.

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