Ogilvy on CES 2013

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Ogilvy have done an interesting presentation on what they saw coming out of CES, I don’t necessarily agree with it all, but it’s an interesting perspective none-the-less.

I still think that many of the smart TV technologies will lie fallow when it comes to usage, if you want to know how to build interaction for the lean-back user context then services like teletext but faster aren’t necessarily going to be revolutionary.