A few things have been happening this week in online media that I thought were of interest. Milo Yiannopoulos announced the demise of The Kernel. The Kernel courted controversy at times; it also tried to pioneer a subscription model for its content around the technology sector. The Kernel‘s story is an illustration of how brutal online media economics is.
Meanwhile in the US a debate was started around the economics of online journalism; a debate that admittedly isn’t new; but took a sharper point this week when Nate Thayer published an email exchange between himself and the online editor of The Atlantic. The editor was interested in a piece that Nate had written about basketball diplomacy with North Korea and The Atlantic wanted to publish a version of the article, but edited down by the journalist to 1,200 words from 4,200 words. And they didn’t have any budget to pay for this considerable task.
What I haven’t seen yet is any analysis about what the changing economics of journalism means to the public relations industry. Media relations is still an important part of what PR people do; how does this disruption of media economics impact the ability of PR to be influential? What do you think? If you are just starting out in PR, what do you think your job will look like in five, ten or 20 years time?
Archived from blog posts I wrote for PR Week