Less is more in Apple’s PR world

At the moment the D10 conference has been happening in the US where the great and the good of Silicon Valley are interviewed by a mix of Wall Street Journal reporters in front of a public audience. The conference opened up with Apple’s CEO Tim Cook being interviewed. Looking at Techmeme first thing this morning which is a site that curates content of interest to a techie audience over the half the stories featured on the page featured interpretations of the Cook interview. This was a powerful demonstration of Apple’s less-is-more strategy of PR where content is usually so sparse that when it does arrive the coverage piles up. In a task orientated profession like PR doing nothing for the right reasons can yield better results.

Archived from the PR Week blog that I used to write.