Less is more in Apple’s PR world

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At the moment the D10 conference has been happening in the US where the great and the good of Silicon Valley are interviewed by a mix of Wall Street Journal reporters in front of a public audience. The conference opened up with Apple’s CEO Tim Cook being interviewed. Looking at Techmeme first thing this morning which is a site that curates content of interest to a techie audience over the half the stories featured on the page featured interpretations of the Cook interview. This was a powerful demonstration of Apple’s less-is-more strategy of PR where content is usually so sparse that when it does arrive the coverage piles up. In a task orientated profession like PR doing nothing for the right reasons can yield better results.

Archived from the PR Week blog that I used to write.