I was watching a roundtable on The Future of Television hosted by the Aspen Institute in the US, whilst much of it was of limited interest; some of the conversations percolated with other things that have sat around in my head for a while:
So here are the thoughts that I was kicking around
- The internet looks less like an atomic bomb and more like a transport medium to the content industry.
- Business models not channels are disrupting media and interruption marketing as a business model is threatened
- Attention poverty is an issue: better not more
- Social is only appropriate in certain contexts
- Gamification is a phrase to get marketers and designers to think again about incentivisation
Gamification from Ged Carroll
- Games are considerably stratified from social games (the equivalent of a crossword) to role playing PC games (think Games Workshop addicts)
- Immersive gaming isn’t for everyone
- Immersive experiences aren’t ready for prime-time
More information
This isn’t the vivid cyberspace that I signed up for…
Eight trends for the future