Transparency, information and data

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The Guardian covered John Lewis’ announcement that they would be putting the lifetime electricity cost of every appliance to help consumers understand the total lifetime cost of their products. This is a welcome movement but does present some potential challenges:

Is a product truly economic, or does it have a short life? Which is worse having Miele appliance that almost becomes a family heirloom or something rather more disposable? Which goes back to a bigger question with everything from crime figures to economic statistical points are audiences being equipped to interpret data correctly or should we think more carefully about how we craft information?

I don’t know the answers, maybe you have some ideas?

Archived from blog posts I wrote for PR Week