Consumer insights: The State of Men

JWT put together some research into the changing roles of men in society. From a marketing point-of-view there are a number of things happening:

  • There are opportunities for brands that change the way that they market to male audiences to better mirror their viewpoints. In brutal terms there are insecurities that they can be tapped into
  • From a social point-of-view there are policies and assumptions driving the current landscape that if they aren’t addressed will be dangerous