Reading Time: 2 minutes
Samsung have been using pretty much the same imagery across print and out-of-doors advertising which I think makes the Galaxy suite of phablet, stylus and watch look awkward.
I first noticed it on the front page takeover of the free Chinese language paper Metro (HK edition)
A lady version inside the South China Morning Post
Pop-up store in Cityplaza
A lady version, this time with a pink phone, again on the MTR
The adverts manage to destroy the user context of wearable devices with their awkwardness