My friend and former colleague Matthias Lüfkens will be ecstatic that he has another government Twitter account to include in the Burson-Marsteller Twiplomacy project that has been a personal passion of his.
Canada rolled out an official global account
In reality Canada has had a number of digital diplomacy accounts before aimed at specific interest groups like the European Union or Iran. But don’t let those wrinkles get in the way of a good story.
The conversation areas touched upon seemed to mirror the kind of issues that are currently rippling through Canadian politics: the environment, care for veterans. Conversationalists also name-dropped well-loved Canadian brands like the Tim Hortons coffee chain.
The biggest shock for me was that the account showed blatant favouritism towards Hootsuite compared to other Canadian social monitoring companies like Sysomos. Hootsuite was the only commercial entity that the account followed in what looks like a case of casual nepotism.