I was looking for examples of good social media tone of voice Waterstones Oxford Street realise that their customer base probably comes from the hipster sub-culture and working in the media sector. A mix of social media management in-jokes and grammar faux pas’ ensues. Here is an example of their posts.
RT and follow for a chance to artificially inflate our social media Key Performance Indicators.
— WaterstonesOxfordSt (@WstonesOxfordSt) March 19, 2015
They have nailed a good social media tone of voice. More related content here.