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Above Avalon: The Apple and Google Battle Has Changed – good long read on the dynamics between Apple and Google. Apple and Google cooperate because Apple has richer, more valuable customers than Google based operating system products.

Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers | Advertising Age – I presume that this is due to pressure from large consumer brands only willing to pay for true views

David Cameron wants to block porn but the EU won’t let him | Dazed Digital – the UKIP vote will be torn over this one. More online related content here