Google for storytellers is a great asset. It has been ironic that I have often felt that I am a lone voice in the wilderness to get my PR colleagues to use Google’s tools.
SHIFT Communications does a good overview of Google’s News Lab that educates media and journalists on how to get the most out Google’s tools.
Google News Lab has done interesting work at the interface between storytelling, media and technology. SHIFT does a good job outlining this side of Google for storytellers in the media and in marketing.
Google News Lab