Links of the day | 在网上找到

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Should Your Logo Be a Wordmark or a Symbol? + – app design space predictates going with a brand symbol which has its own risks. But wordmarks work in other media like word-of-mouth

3M Builds an Impressive Branded Rube Goldberg Machine From a Variety of Its Products – absolutely nails the brand positioning of 3M as a business and is a good profile raiser amongst technical specifiers

Selfridges puts Apple Watch at the center in floral window display | Luxury Daily – interesting targeting strategy by Selfridges, focusing on Apple Watch sales to women, rather than men. It reinforces the devices status as a fashion device that happens to have health benefits