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Watch How to Eat a Virtual Cookie | MUNCHIES – how is a virtual cookie possible? By altering the taste of food with different visual cues using virtual reality techniques – literally creating a virtual cookie.

68% of Chinese men are smokers—and millions will die because of it | Quartz – most of the cigarette brands are owned by state owned firms and China has a surplus of males to females. More China related posts here.

There are more than 450 meanings behind “green” labels – Eco-conscious shoppers have probably noticed hordes of new “green-approved,” “100% natural” eco-friendly goods—claiming to be “certified” by some organization or other—popping up on store shelves. Even green attributes clash, like hybrids versus old cars on carbon footprint – since most carbon release is in manufacture

Weekend edition—The lure of Mars, citizen Schmidt, lobster mysteries  – Hot on the heels of the release of the action movie The Martian—and the discovery that the red planet still has liquid water—NASA has unveiled a bold three-stage plan for getting humans to Mars – interesting lessons in messaging and storytelling from this

Will You Ever Be Able to Upload Your Brain? – – so your cryogenics is probably wasted

Yahoo, NHL Ban Employees from Paid Fantasy-Sports Sites | WSJ – ethics (paywall)