Links of the day | 在网上找到

Asian FMCG gain ground on global brands in their home market | Kantar World Panel – MNCs losing out to own brands

Alibaba just offered $3.6 billion to take over the YouTube of China | Quartz – it makes sense. Tencent has been challenging Alibaba in other areas and already has the QQ video platform. QQ however isn’t as big in terms of views as YouKu / Tudou

China’s big media challenge | Marketing Interactive – twice as many touch points required compared to just five years ago

W+K Shanghai Gets Inspirational in New Tiffany’s Campaign | AdWeek – focus on confidence rather than status in a series of documentary type videos (paywall)

Getting LEAN with Digital Ad UX | IAB – Light Encrypted Ad choice supported Non invasive ads

Twitter now shows advertisers which ads perform better | VentureBeat – smart move by Twitter

TeliaSonera accused of making €1.8bn in corrupt payments | TotalTelecom – some interesting reading

China’s middle class has overtaken the US’s to become the world’s largest | Quartz – pure numbers

China’s `Big Three’ e-commerce platforms extend lead | Kantar China – interesting how JD comes out top in the benchmarking

Facebook Goes On Privacy Offensive in Europe | WSJ – (paywall)

Aspirationals: Who are they and why they matter to marketers | Marketing Interactive – positive about outlook so more likely to consume?