Five for Friday | 五日(星期五)

Things that made my day this week

Interesting concept video by a company called Magic Leap that has technology which provides a more immersive experience

The title was designed to be really good link bait rather than accurately reflecting the content of the video. It does give a good background on how the Chinese economy has developed on a macro-level.

I like the way Nestle has brought on board a gingerbread man character to advertise Coffee Mate in the US.

Nikon seem to be reaching out to millennials with this profile of a skateboard photographer, it is likely to appeal to a contingent of generation X too. It targets a very different type of photographer who would wouldn’t be impressed by the traditional photography ‘personalities’ from Rankin to Dave Lee Travis (Leica paid him good money back in the day, apparently he was interested in bird-watching).

Really nice mobile experience: Sync! Illumination lets you watch Tokyo Disneyland Electrical Parade from home on multiple phones