These are the ten most trafficked posts that I wrote in 2015, in reverse order:
Throwback gadget: Nokia N900 – I tried Nokia’s first Maemo-based phone. It was amazing how useless it was as one forgets how linked the modern smartphone is to web services. Despite these problems one could see the now lost potential of the phone.
Generational user experience effects – a meditation on user experience from the analogue era to the present
Reflecting on Yahoo!’s Q2 2015 progress report on product prioritisation – by June this year, the product rationalisation that Yahoo! underwent provided ample opportunity to show that it’s core offering was collapsing in many international markets. Rather than it being a market wide condition, the data pointed to Yahoo! specific issues.
Traackr – beyond the buzzword event – a post about how a diverse range of organisations from Coca-Cola to a luxury jeweller were thinking about influencer marketing.
Throwback gadget: Made 2 Fade (by KAM) GM-25 Mk II phono pre-amp and mixer – a review of a mixer that has been lost in dance music culture history, yet was responsible for much of its popularity outside the super clubs.
That Jeremy Clarkson post (or lies, damn lies and sentiment analysis) – or why everyone from the mainstream media to PR Week got the story so wrong about Jeremy Clarkson’s departure from Top Gear.
An experiment on fake Twitter followers – I spent some of my hard-earned cash to see what difference if any buying fake followers had. I chose Twitter as a channel mainly because it would be easier to measure any impact, otherwise it could have just as easily been Facebook followers, Pinterest subscribers or Instagram followers. My overall conclusion on the fake follower business is that it almost purely about personal vanity rather than gaming a system.
O2O (online to offline) or what we can learn from the Chinese – East Asia is way ahead of marketers in the west in terms of multi-channel marketing particularly the integration of of online with offline aspects.
48 hours with the Apple Watch – hands down the most popular post of this year on my blog was my short experience living with the Apple Watch. I felt that it was a nicely designed, but un-Apple experience. It also convinced me that the use case for wearables wasn’t here yet.