CNN brings its digital war room to London | Digiday – the digital war room is big with American brands like Gatorade and can be useful for reputation management monitoring. But the idea of having a team doing real time marketing a la Oreos makes no sense compared to the sunk costs of the digital war room and ongoing investment. For a brand like CNN however, it allows the channel to jump on stories that are breaking online. During the Sichuan earthquake of 2008, The Guardian managed to do timely coverage by seeing the first reports breaking on Twitter. Back in 2005, when I was at Yahoo!, the first we know of the July 7 bombings was when engineers told us of the increase in picture uploads to flickr.
Sina microblogging Short URL Builder Weibo short URL data analysis tools – really handy tools, think bit.ly or goo.gl but for China
Marketers: It’s Time to Rethink the Millennial Mom | AdAge – this hits so many points, there are no clear takeaways. And don’t even get me started on the fallacies that ‘generational thinking in marketers can throw up.
Hong Kong has probably lost HSBC’s headquarters for good—and Beijing is to blame – Quartz – There is an argument that could be put up that HSBC’s sole responsibility is to maximise shareholder value. Could the board be sued over the decision? If the Chinese government really wanted them to stay they’d squeeze them like an anaconda, until HSBC came to the right decision.