Interesting drill down on 1 billion Facebook posts

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Buzz Sumo pulled together a range of data points on 1 billion Facebook posts that they looked at. There are certain factors in the posts that we don’t know about which could be influential. Think of them as ceveats when you go through the data:

  • No clear distinction between posts that had paid support or not from what I can see of the information around it. For more information on this check out Social@Ogilvy‘s Facebook Zero study
  • No idea on change in results by number of followers, is there a linear relationship between number of followers and interactions in general? Or is the relationship altered by Facebook’s algorithms?

These aren’t killer factors, but it is handy to keep them in mind when looking at the data in the presentation.

Key takeouts for me:

  • Data from BuzzSumo supports the need for video content to be natively uploaded to Facebook rather than being posted across from YouTube or Vimeo
  • Facebook posts should be brief (again no surprise, but good to have data to support it)
  • There is an interesting sweet spot in the length of articles to be linked to; 2,000 – 3,000 words – which is invaluable for businesses, content marketing specialists and media companies. This is rather different to the usual approach many companies take focusing more on 300 – 500 words