Five for Friday | 五日(星期五)

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Helpers of Singapore – interesting tumblr account, surprised that is such long form content given that its on tumblr. Well worth checking out, to understand the domestic helpers of Singapore better. More Singapore content here.

Really nice idea by Mars Petcare Japan, although there have been some implications of plagiarism of an earlier Nikon Asia campaign

Bikini Words by Nils Clauss shows how the brutal conditions of the 1970s and 1980s in factories as Korea industrialised shaped language usage.

A grim Russian gang theme runs through KCPK “Who Wants It”

Interesting concept film by Goodyear (yes the tyre company)