Links of the day | 在网上找到

Why Is Vice Ditching Its Anti-Smoking Past To Work For Philip Morris? | Co.Create – Vice has big marketing and media groups as shareholders including WPP

Nielsen COO Steve Hasker on Total Audience Measurement and Snapchat Deal | Adweek – interesting article on TV measurement

Vice Media Web Traffic Plunges 17% in February, Sunk by Risky Strategy | Variety – one month’s of comScore’s data doesn’t make a trend

Vice CEO Shane Smith to agencies: ‘We like you.’ | Digiday – might have something to do with their dramatic drop in website traffic…

More valuable brands in China | Shanghai Daily – Huawei ranks highly. Huawei is a client of WPP who own the company that created the brand ranking

The Laughing Cow explores the true value of family time | Marketing Interactive – interesting positioning of the Laughing Cow brand

Gamasutra – Now’s the time to get into VR – but be realistic about its returns, says Palmer Luckey – the thing to keep an eye on is if e-sports athletes find an advantage in VR within a gaming environment. Lean back content is tremendously important as well, expect headsets to be used as ‘virtual screens’ for traditional content as a killer app. Not all that computing power will be needed. It will also work with small single person households were a 65 inch TV isn’t practical