Apologies for the lack of posts, work commitments became rather all consuming. Its been an eventful week and here are some of the key things that happened, or inspired me:
My social media feed filled up with poor ad placements against news about the Nice murder-by-truck incident. Sesame Street’s handling of the event on the social media accounts was a paragon of how these things should be done on Twitter and YouTube
— Sesame Street (@sesamestreet) July 15, 2016
Hat tip to our Ana
Top of the month: ‘Leave’ offers a masterclass in effective comms campaigning | PR Week – While pro-EU media and society may try to rewrite history and claim that the vote was purely a result of Stronger In’s failings, that would not do justice to the hard work and nous of the Brexit campaigners. – Interesting to see the hostile reaction amongst PR peers to this PR Week article. Admittedly many of the agency PRs I know are just the kind of metropolitan elites that many Brexiters despise, but I knew PR people who voted on both sides.
What I found particularly striking was the universal perception amongst PR sharing this on Facebook. The post factual nature of the campaign was seen to add credence to PR being just lies and spin rather like the 350m pounds a week to be spent on the NHS. PR Week not only managed to inflame the political divide, but knife the very professionalism of the industry. I thought that this was a sterling piece of advertising work to encourage PR pros to read The Holmes Report instead.
My soundtrack for the past week has been The Avalanches new album Wallflower and this epic Paul Daley (Leftfield) mix from five years ago with an Ibizan vibe that belies cruddy summer weather we’ve been having
I love Japanese advertising; it contains a lot of the craft and storytelling that is currently missing from UK advertising. Nissen make the iconic ‘Cup Noodles’ (that also inspired Pot Noodle). Their ad channels the vintage chambara films of Akira Kurosawa with 1950s science fiction in this 30 second slot
This is what happens when you let Rus Khasanov loose with glitter and ink. The music is by Dmitry Evgrafov