Pre Black Friday email marketing

I started receiving ‘Black Friday’ emails since the beginning of November. I eventually gave in and opened Apple’s email which arrived on the Tuesday morning.

Here’s what it looked like on mobile (iPhone 7 Plus)
Black Friday mobile email
Here is what it looked like on desktop email
Black Friday Desktop Email
Here is what the landing page looked like
Black Friday landing page

The call to action was to come back on Friday for great deals. There was a missed opportunity there was no reminder mechanism, no suggestion to bookmark the page and no way to build a list of things to purchase on the Friday.

Judging by the artwork, Apple wants the big push to be around the Apple Watch 2. Given the overall performance of smart watches as a sector this might be a bit ambitious, or indicate a supply chain imbalance in other product lines like the iPhone 7 and the new MacBook Pro?

If it was about lower price points, I would have thought that there would be more of a push on stocking fillers like the Airport Extreme or Apple TV to build buzz and store traffic?

The language was quite interesting

Our one-day shopping event will be here before you know it. Come back this Friday to tick everyone off your list

‘Tick everyone off’ in British English also means – annoy everyone or make them upset. Perhaps the copywriting could do with some finessing, given how that this is likely to be viewed at a glance if Apple is lucky by many consumers.