I’ve been a bit quiet due to work and life intervening. Alongside my work in looking at strategy through a data-centric lens I have also taken on a content strategy role on a project. This isn’t about:
- Coming up with a few social ideas
- Editorial direction
But a much wider approach that takes a systems approach to content. What it is, where should it be and how it should be refreshed. With this in mind I can thoroughly recommend The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey.
Meghan also provides a set of downloadable template to make your life even easier. I found the book relatively easy to digest but still have it about as a reference book on my current project.
I can also recommend the current British Museum exhibition: The American Dream – pop to the present. I really liked the works from the NASA art programme by Robert Rauschenberg that celebrated the Apollo programme.