Links of the day | 在网上找到

Harbin beer and Starcom join hands to push China’s e-Sports | Marketing Interactive

Brands are learning millennials’ language for luxury: “organic,” “sustainable,” “ethical” — Quartz – oh god

Owl Labs Meeting Owl – cute product design for… – I am reminded of the wood cut faces on the beneath the facias of old Nokia 5110 handsets

Macron wants limits on Chinese investments, takeovers in Europe’s strategic industries – smart move, there is a strong case for a ‘China reciprocity law’ forcing technology transfer to the EU and restricting investment in strategic industries

Unstoppable at home, Ramdev’s Patanjali gets a reality check in Nepal | Quartz – Ramdev’s products have given the likes of Unilever a scare in India, interesting to see his brand has limits

Inside Microsoft’s Artificial Intelligence Comeback | WIRED – interesting article on two levels. Firstly, Microsoft’s approach and direction on AI, secondly the classic approach to storytelling from a PR perspective. Not surprisingly they are focused on Facebook and Google

Group M downgrades UK ad growth forecast in part due to brand safety fears | Campaign LiveAdvertisers are increasingly taking a more measured view toward digital as they grapple with developing data strategies; setting more coherent objectives; attribution considerations; increased brand safety and accountability expectations and the appreciating trade-off between risk, price and performance

Americans won’t wait more than four minutes for a slightly less disgusting hamburger | Quartz – which funnily enough was the time that the McDonald’s restaurant I worked in for six weeks at the start of my working career aimed to surpass