Links of the day | 在网上找到

Booking.com’s global PR head on Japan, data, and the fallacy of awards | PR Week – For Cafferty, no outside party can understand a business as well as the people who work in it. Indeed, she sees the key attribute of an in-house PR person as knowing every facet, from “fun stuff” like brand and product to tax laws. She sees the value of PR agencies as being strong media contacts and local understanding, and less about strategy or creativity – a very traditional view of PR as media relations and a disconcerting read for agencies given the lack of receptiveness to higher value service aspects

McSuicide? Twitter hoax affects McDonald’s Hong Kong | PR Week – probably because Twitter doesn’t have traction in Hong Kong

What Brands Are Actually Behind Trader Joe’s Snacks? – Eater – it reminds me student jobs that I had in factories making breakfast cereals, frozen cakes and frozen meals respectively – we would change brand boxes on the line but the product remained the same

iOS 10 Quietly Deprecated A Crucial API For VoIP and Communication Apps – Slashdot

Ships fooled in GPS spoofing attack suggest Russian cyberweapon | New Scientist – what would have seemed like a straight-up Bond villain pot, now seems to be the new normal