ICMYI | 万一你错过了| 당신이 그것을 놓친 경우

Majority Of White Americans Say They Believe Whites Face Discrimination : NPR – where to start with this?

Uniqlo’s Four Secrets for Building a Global Brand | Fortune – ‘truth telling’ rather than storytelling

Trump Data Guru: I Tried to Team Up With Julian Assange  – A Republican digital strategist who worked with Cambridge Analytica during the 2016 campaign told The Daily Beast that Nix should not be viewed as a reliable narrator.
“Alexander Nix is not credible at all,” the strategist said. “He is a consummate salesman, and there are numerous instances already out in the public record where he made claims that were not just factually wrong—they were total fabrications.” – we’re still no closer to the truth

No, of that I’m innocent. – Scobleizer – I was reading this and had my fingers covering my eyes. I am just thankful not to be counselling Scoble as a PR person or a lawyer

The Unprecedented Explosion of Smartphones in Myanmar – Bloomberg – this is insane. When I was working on Myanmar programmes some 3 years ago the internet penetration was in single figures

PRCA Study: ROI Concerns Slow Digital Marketing Spend For UK PR firms – I suspect that this is a problem of strategy rather than measurement. Influencer programmes are very much a random bet in comparison to paid media

Online eco-system maps | Coventry University – students self-identify their web habits looking at it you can see how the public focuses on just a few sites

Ikea returns to Aichi after 1970s department store presence proved hard fit | The Japan Times – interesting reflections on when the flat pack giant was sold in a Japanese department store. There was an expectation that products came fully assembled

Clarifying Recent Tests | Facebook Media – interesting move given the panic caused by falling page engagement rates