ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

The Shallowness of Google Translate – The Atlantic – really weak on language that uses metaphors or symbolic elements in their discussion

Safety in their hands | Federation Internationale de l’Automobile – biometric data from racing globes

Twitter’s new API lets developers sift through every tweet in history | TheNextWeb – potentially good news for social listening / analytics tools

Automating Influence: The Manipulation of Public Debate – Stratfor – nice digestible write-up (paywall)

Apple plans to reduce net cash balance to “approximately zero” FT – I personally think that this is a bad idea (paywall)

A synth has been designed to get kids into making electronic music | hhhhappy – want

In a Mobile-First World, Shorter Video Ads Drive Results | Facebook Business  – Average watch time for both the 6-second and 30-second video ads was the same, but ad recall was significantly higher for the 6-second ads. The difference in ad recall underlines the importance of keeping video ads short and communicating key messages in the first few seconds. – And here is the flaw in the argument