Instagram: we need to talk about fakes

I’ve noticed these kind of accounts popping up on Instagram over the past few months.

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Interesting shots probably re-grammed from the brands marketing materials or a magazine shoot. Going through to the site….

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Great site design. Only the URL and the prices give it away as fake goods. For those who aren’t as sophisticated Facebook now has its classifieds section. Think Gumtree but inside Facebook.

Here’s a second example, this time replicas of BAPE’s iconic shark head hooded top.

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This time they are selling the products through Amazon merchants accounts

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Instagram has a lot of heat from brands, but this could turn very quickly when they realise that Instagram can be a facilitator of fake products sales. Look at how Alibaba and eBay have been vilified in the past.