Things that made my day this week.
Catching up with my old boss Cathy Pittham and putting the marketing world to right over an expresso. We talked about agency dynamics, influencer marketing and the perils of marketing automation.
We have moved further away from the processes that make products around us in everyday life. Prior to modern electronics the most complex things in the average home was a clock, watch or sewing machine. Up until relatively recently you would have been able to see a sewing machine mechanic or a watch maker work in most major towns. I grew up with a Dad who did major work on our car, which gave me a little insight. With electronics now the vast majority of car servicing is out of scope for most people. Even if you have seen a computer disassembled, you are still a level of abstraction away from the manufacture of the product. This factor made this simple mechanical watch service captured on video more special.
Prior to the watch or the alarm clock, the industrial revolution relied on people who went around and manually woke up workers for their shift. This trade only died out in Northern England during the late 1960s.
This week I have mostly been listening to Shadow Child’s sets on Rinse.fm
Renzo Rosso, on why his company did the ‘real’ fake Diesel pop-up store.